Vehicle Marketing Specialist

San Francisco, CA

Do you enjoy working outdoors? Do you thrive when you’re working on your own without someone watching over your shoulder throughout the day?

AutoUpLink Tech connects automotive retailers with their customers by designing easy to use, captivating web and native software applications. We help retailers coordinate interaction with each consumer throughout the customer lifecycle from initial acquisition to vehicle ownership, delivering a transparent consumer experience that improves dealership customer acquisition and retention. Our team includes brilliant people who share the goal to free companies from buying expensive, difficult-to-use, enterprise software. It’s exciting stuff. And you can be part of it. Work with amazing people doing amazing things. You’ll learn heaps and be challenged daily. Bring passion and dedication to your job and there’s no telling what you could accomplish.

As a Content Merchandising Expert you will visit dealerships each day and use our software to create marketing content about their vehicles that are available for sale. We call this “Vehicle Merchandizing," and it is the work before, during and after the vehicle is stocked into inventory at a dealership to produce marketing content (vehicle description, options, pricing, comments, photos, video, window labels, etc.). A dealership needs this vehicle content to advertise and position vehicles online and offline. Kick ass merchandizing is not just gut instinct and hard work, it’s a science (repeatable, predictable, detail-oriented, data-driven). When done well and consistently, vehicle listings will produce more sales ready leads, improving vehicle turn and profitability, which begins with great eye-popping vehicle content. Do it poorly and inconsistently, and lead volume will decrease over time.

The Content Creation team you will work in is a service delivery group that works with customers in a local geographic area (not the entire SFO area). You will visit an assigned set of dealerships regularly to deliver content creation services. The ideal candidate will have 3 - 5 years professional photography experience related to vehicle photos or video as well as a working knowledge of automotive retail vehicle prep and listings online.


  • Use your personal vehicle to drive to local dealerships who have already contracted for services (mileage reimbursement provided);
  • Use company owned hardware (camera, mobile device, printer, laptop, etc.) to create vehicle content for the customer;
  • Photograph vehicles using an established shot order and process;
  • Ensure that a minimum of 90% of each dealership’s inventory have photographs online;
  • Capture video of vehicles using an established video clip order and process;
  • Print window labels and apply them to vehicles;
  • Interact with dealership managers during visits to ensure customer satisfaction;
  • Identify customer business needs and match their needs to other company products and services to generate leads for new business that a regional sales person can follow up on;


  • Minimum two years recent, applicable professional experience;
  • Proficiency with digital cameras and photographing indoors and outdoors;
  • Self motivated with the ability to work independently;
  • Excellent time management & organizational skills;
  • A good driving record, valid driver license and appropriate levels of vehicle insurance;
  • High School diploma or GED;
  • Stout communication, interpersonal and problem solving skills;
  • Proficiency with Windows OS (Windows 7 or 8) laptop for day-to-day use;

Bonus Points for:

  • Additional years of experience, including video capture proficiency;
  • Automotive Retail experience;
  • Experience providing lot services to automotive retailers earns double bonus points;

What we Look for in Who we Work With

Details Matter: Every “How can I help you?”. Every swipe of the finger. Every piece of packaging. Everything. And it doesn’t matter just some of the time. It matters all of the time. That’s how we design things at AutoUpLink Tech. The result is something noteworthy and lasting.

We’re perfectionists. Idealists. Inventors. Designers. Forever tinkering with products and processes, always on the lookout for better. A job at AutoUpLink Tech is one that expects a lot of you, but it’s also one that rewards original thinking and hard work. We wouldn’t have it any other way.

When you imagine the creative design process at AutoUpLink Tech, at first you may not picture someone in HR. Or operations. Or finance. But we expect Design thinking and solutions from everyone here, no matter what their responsibilities are. Innovation takes many forms, and our people find new ones every day because they are encouraged to participate and to deliberate like Designers.

Send us your resume and cover letter and we’ll be in touch!